The car dealer is one of the few remaining people in America that you still have to routinely haggle with. While salespeople and high-powered businessmen may love the challenge of negotiating a fantastic deal, the average person typically finds the process stressful and exhausting. The uncertainty and doubt make the buying process more complicated than most people would care to deal with. However, with a few simple tips, you can turn this stressful process into an enjoyable experience.
One of the biggest mistakes that people make when haggling with a car dealer is to approach the situation like a battle. Any skilled salesman knows that the only path to long-term success is to get on the same team as their customer. They don't wish to sell you something you don't want. They wish to help you find exactly what you need, so that you'll recommend them to your buddies. Go in ready to work with them; assume they are honest until they make you feel otherwise. By starting from a place of trust, you will be able to cut through most of the typical sales nonsense, and get down to what really matters.
There are two major statistics that every salesman cares about, whether they're selling automobiles or kitchen knives: the close rate and average ticket. Both of these numbers affect their ranking within the company, annual bonuses, and other rewards. In a sales field where every closed deal is a big dollar amount, the close rate is far more important than the average ticket. Remember that the employee who's selling you this vehicle wishes to make the sale more than anything else. He's not interested in squeezing a few extra dollars out of you to boost his commission; he wishes to exceed his quota for the month so he can get approved for a bonus or a vacation. If you go to a reputable dealership with a good rating online, you should feel comfortable that the company is giving you a fair, honest price.
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The easiest way to foster fear is through a lack of information. When you participate in a negotiation without doing the proper prep work, there is no way for you to know if the salesman is giving you all the facts. Know what sort of vehicle you want, as well as the exact specs, features, and upgrades that are available. You should also plan to visit more than one car dealer and compare prices. One of the easiest ways to create a frank conversation about price is to simply come out and say what you were offered at another location.
While most people wish that buying a car was as easy as shopping at the grocery store, the reality is that it is in your best interest to be able to negotiate. A savvy consumer coming into a negotiation with the right attitude will always come out ahead. Those that spend their entire buying process looking for cheaters will cheat themselves out of finding the kind of car dealer who wishes to work for them, not against them.
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